Everything we do is intentional. And when it comes to our laundry detergent, we believe that form and function are one. We started Dirt because we were determined to make sustainable household products that people actually liked. Correction, love. Not just because it ticked the box for ‘sustainability’, but because it was aesthetically pleasing and did the job. Yep, a real triple threat. 

You see, the beauty of our products is that the sustainability is within the design. We’re talking inside-out. We’ve ticked all of the boxes, so you don’t have to, which makes choosing us easy. Whether you love the look, the way it smells or how it feels – we’ve optimised the humble detergent so you can look forward to laundry day, every day. 

The Formula 

Did you know that many liquid laundry detergents on the shelves are made up of 60 to 90% of water? We don’t believe you should be paying for water, which is why we created an ultra-concentrated formula that packs a punch. Made from all natural and plant-based cleaning ingredients and free from dyes, synthetic fragrances, nasty sulphates and SLS (Sodium Lauryl Sulphate) – our pure and powerful detergent is 100% biodegradable. 

With Dirt, you use 14-17.5ml per regular load compared to 50-60ml with other brands. Less water = ⅓ of the weight = ⅓ of the carbon footprint. Find out more about cost per load here.

The Pump Design 

Whether you use powder or liquid laundry detergent, sometimes it’s hard to avoid making a mess. Overspilling your detergent might seem like no big deal, but it will stuff up your recommended dosage and not give your clothes the clean you expect.

Our pump design helps you measure the exact dosage you need without the mess. No free pouring means no waste or money going down the drain. And with the cost of living in Australia at an all-time high, it’s time to save where we can – find out more here.

The Glass Dispenser 

Our glass dispenser bottles with a silicone bumper (to prevent breakages) aren’t just nice to look at, they were made to last a lifetime.  

Glass is an obvious sustainable choice as it’s not reactive and has a recycling rate that’s more than three times higher than plastic, but that’s not all. Glass is also one of the least porous materials (along with stainless steel and metal) which means it will take a longer time to absorb the liquid it contains. Plastic, on the other hand is quite porous, so over time, the detergent will work its way into the little gaps in the plastic and cause it to become brittle, and ultimately crack and degrade. Need we mention it takes up to 450 years for a plastic bottle to decompose in landfill? No thanks. 

Our glass dispenser bottle isn’t just a looker, but a do-gooder too. 

And there you have it, the top three design details you might have missed with our laundry detergent. Curious to know how we design for impact? Find out more here.

Frankie Layton