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What are your ingredients?

Fun fact! Cleaning product suppliers in Australia are not obligated by law to share their full ingredient list with customers. Whatever, law. Here's what you should know about our ingredients.

Plant-based Anionic & Nonionic Surfactants: 
Surfactants help to remove the daily grime from your clothes by surrounding the soil particles, effectively lifting it from your clothes. Our surfactants are naturally derived, and safe for you and the environment.

Organic Enzymes:
Enzymes are responsible for breaking biological matter down. Sourced sustainably, our enzymes are extremely high performing, and when used as instructed will wash out completely in the washing cycle, so no skin irritation should occur on their behalf.

Alkaline Salts:
The Alkaline salts help break down stains, making them easier to remove. They also help stabilize the pH levels liquid to maintaining extremely good enzyme performance.

Natural Fragrance:  
Our completely natural fragrance is made up of Cedarwood, Tonka bean, Lemon, Lavandin, Bergamot, Lavender and Eucalyptus essential oils. This gives your clothes that spring fresh smell when you remove them from the machine.

Preservatives:  
These are necessary in teenie tiny quantities to keep the formula balanced while it sits on your shelf by preventing bacterial and mould growth.

All ingredients are 100% biodegradable.

Want the nitty, gritty deets?

Water, Naturally Derived Coconut Fatty Acid, Nature Identical Citric Acid, Potassium Hydroxide, Natural Potassium Carbonate, Naturally Derived Alcohol Ethoxylate, Plant Derived Sodium Laureth Sulphate, Alkyl Polyglucosides, Methylchloroisothiazolinone, Sodium Formate, Calcium Chloride, Natural Fragrance (essential oils: Cedarwood, Tonka bean, Lemon, Lavandin, Bergamot, Lavender and eucalyptus), Organic Enzymes.

Is Dirt suitable for front and top loader machines?

Yes. The dosage has been calculated for front loader machines, but Dirt is absolutely suitable for top loaders too.

When it comes to top loaders, the dosage required really depends on the type of machine, if it’s older or much larger than a front loader the dosage may need to be upweighted a little so the detergent is not too diluted.

What to know why? Read on.

One of the major differences between the two types of machines is the amount of water a top loader uses compared to a front loader.

Because they have different washing techniques, a top loader generally uses more water. These days the gap in water consumption between the two machines has closed a little, as star ratings encourage manufacturers to reduce the amount of water each machine used in a cycle. So, if you have a new, HE machine recommended dosage will be okay. If you don’t, add an extra pump to be safe.

The second major difference between the two types of machines are the way they wash.

Front loaders use a dunking technique to clean the clothes, and as a result have a propensity to create more friction and lather. While a little bit of lather is a sign the active ingredient is working as it should, a lot of lather impairs the cleaning process. As a result, front loader detergents have had the amount of ‘lather chemicals’ reduced, as not to foam too much. We never up-weighted the lather chemicals in our detergent, making it suitable for both types of machines. 

Can I combine Dirt with softeners and bleaches?

Yes you can when they’re needed to boost your whites (double high five if you’re using natural boosters).

To us, having a great base detergent and adding to it, makes a lot more sense than having a shelf full of products for every little thing. Either soak your whites in your booster prior to washing them, or add some booster in toward the end of the washing cycle to get those whites singing.

Fabric softener is a slightly different story. It’s not that it can’t be added, it’s just that it is not great for you, or the environment. They are full of harsh chemicals that create a film on your clothes (making them less absorbent), your skin (which can irritate it) and your machine (which can lead to mechanical problems).

If the thought of ditching your fabric softener makes your stomach drop, there are many companies offering eco-alternatives, look for those. .

Is it safe to use Dirt for wool washes?

Nope. Whilst we are desperate fans of a simple laundry, we haven’t yet sorted your wools.

This is because wools are made out of animal fibres - aka protein, unlike most of the synthetic or plant fibres used to make your other clothes.

The enzymes responsible for breaking down the biological matter cannot distinguish between animal fibre protein and biological material that you have picked up on your clothes, so they just eat it all. This is true for silks too.

Is it okay to run the grey water straight onto the garden?

Yes. Because we use plant based ingredients that are biodegradable, we don’t use phosphates and and we have a pH that is well within the range your garden can handle, standard household doses of our product are completely fine on the garden.

What makes Dirt ecofriendly?

Pure and powerful ingredients.
The ingredients are naturally derived, and 100% biodegradable.
Our product contains:

  • Surfactants, extremely powerful plant based agents that’ll lift the daily grime right off your clothes.
  • Enzymes, renewable proteins that target and remove the toughest stains.
  • Fragrances, naturally derived eucalyptus, citrus, and peppermint oils, making your washed clothes smell like a spring morning,
  • Alkaline salts & preservatives, balancing and stabilizing agents, sourced from credible sustainable suppliers.

We don’t use phosphates or nasty parabens.

An extremely high concentrate.
The high concentrate means:

  • You get more loads per bottle (sixty five in a starter pack!);
  • We use less packaging.
  • We can afford to use more expensive ingredients (namely high performing enzymes).
  • It reduces cost per load (to $0.26c on subscription) so you can easily afford to wash better.

Smart packaging.
The bottle is brains and beauty. With one hand, you can dispense the exact amount you need which helps you save money, and brownie points with the environment. The refill packs minimise the amount of plastic required to get the detergent to your door, by at least 90%.

Australian made.  
We make and sell in Dirt in Australia. We do this because we want to support the local community and because shipping products all over the world creates an enormous carbon footprint.  

Helping the planet (again).

We donate 50% of our profits toward cleaning up the ocean, because we know that we can’t secure the health of the planet with laundry detergent alone (although we think it’s a great place to start).

What ingredients do you consider nasty?

Synthetic scents: Synthetic perfumes are petrochemical-derived ingredients that are used in a huge range of consumer products. They can irritate the eyes, skin and lungs. They are often labelled as ‘Parfum’ on pack, and their ingredient composition does not have to be declared.

Synthetic dies: Artificial or synthetic dies are also petroleum based. While this doesn't necessarily make them 'nasty' it makes them not awesome. The reason we avoid them is simply because they're unnecessary.

Optical Brighteners: Optical whiteners and brighteners are slow to break down in the environment and cause long term effects on the aquatic environment.

Nasty Parabens: Parabens are one of the most popular preservatives on the market. They're helpful in reducing bacteria and mould growth. Without a preservative, products will have a shelf life of as little as a couple of days. The reason Parabens are on the nasty list, is because they have been known to affect the natural hormone production system.

Phosphates: Phosphates are made from Phosphorus. Phosphorus in an important part of any ecosystem - it stimulates growth of Algae and other food. It's not harmful to animals or humans in naturally occurring levels. The problem with including it in our detergent arises from the result of putting too much Phosphorus into a marine system. A little extra phosphorous will stimulate growth of the food supply chain. A little too much would over -stimulate the growth of plant life in a marine ecosystem, which ultimately changes the balance of nutrients, and smothers the marine life.

Is Dirt biodegradable?

Yes, all ingredients are either organic or readily biodegradable - including the surfactants.

Are my refill packs recyclable?

The primary material in our refill packs is aluminium. It provides them with the strength they need to travel through the wild world of post. There is a fine coating of plastic on the outside to provide a liquid seal. This design has allowed us to reduce the amount of plastic we use to under 2g. 

Unfortunately the ‘soft’ nature of the plastic coating means, it cannot be recycled. We believe that, en masse, using as little plastic as possible will yield better results, because of the large amount of waste that goes from a recycling plant straight to landfill.

It is our goal to create zero waste, which is why we encourage subscribing customers to send their used refill packs back to us. We will refill the packs, and return them - replacing only the screw lid for safety purposes. To initiate the process, customers just need to email us at contact@thedirtcompany.com.au, and let us know they are signing up for the refill return program. 

What materials do you use for packaging?

The bottle is Aluminium and the pump plastic, however sturdy and reusable so you shouldn't need to throw them away.

The refill packs are plastic, but we estimate use 90% less plastic per load than your average laundry detergent bottle.
We're really happy that we've been able to cut out so much unnecessary plastic, but we are also working hard to find alternative packaging solutions, because our end goal is to cut plastic completely. 

Is Dirt okay on sensitive skin?

It really depends on the type of allergy, and how much detergent you’re using.

A common skin irritant is synthetic dye, which our product does not contain.

Fragrances are also a culprit for skin irritation, in particular, fragrances that are synthesised. Our fragrance is made from natural oils; citrus, eucalyptus and mint.  

Enzymes can also be an offender, however all evidence shows that these are completely washed away throughout the cycle, so there’s no reason they should be causing skin irritation.

If you are finding your skin irritated, it may be a sign that you’re overdosing on detergent. Too much detergent is the main reason people find their skin irritated. Make sure you are sticking to the recommended dosage if you are feeling itchy at all.

Although we are light on irritating ingredients, everyone’s skin is different and irritations can be caused by a number of things. If you are experiencing irritations after using our product, we advise you to seek medical advice.

Is Dirt made in Australia?

Yes yes, absolutely yes. 

Does your product contain palm oil?

Our product does contain Palm Oil but of the sustainable variety.

Palm oil has a bad rap because of the way it is sourced. Palm oil is extracted from palm fruit grown on the African palm oil tree. The palm oil tree is abundant in forests where the climate is hot and wet. Native wildlife is abundant in these same forests. Many palm oil manufacturers farm native forests to keep up with their production demand, which has had a devastating effect on many local species, including the Orangutan and the Sumatran tiger. In addition, workers in these regions are not compensated fairly. This MUST stop.

However, increasing pressure from consumers has encouraged a few manufacturers to change the source of their palm oil.

Our guys grow their produce in certified (RSPO) sustainable farms, away from native forests. The certification means that this is traceable. Using these suppliers means we can bring you high grade performance, with the knowledge that nothing is compromised.

Our suppliers use certified palm oil to make surfactants. Surfactants are necessary in cleaning. They can attach to both oil and water, which means they can lift the grime from your clothes. It is sometimes difficult to identify what each ingredient is doing in common household products. SLES / SES / AES / ALES / SCS / SDS are all commonly used surfactants.

The alternative to palm oil based surfactants are coconut oil based surfatants (SCS). Coconut oil manufacturing currently does not have any regulation - so the risk we take if we use it, is it comes from deforestation. Unfortunately, there is no 'naturally derived or plant based' option C, the only other option is using petroleum based surfactants. We chose to go the certified path because at least this way we can monitor our supply chain in the only available way we can.

Shipping and returns

Is shipping free?

Shipping is totally free for everyone living in Australian metro and regional areas, and for everyone ordering over $25. Shipping is most definitely free for people who are both.

If you're ordering under $25 and live in certain remote areas, then we charge $8 to help us cover the postage premium.

To avoid the premium, you can increase your order quantity, and reduce your order frequency, so that there is always $25 of product in the cart.

How long will my order take?

Each order will be sent a unique delivery estimate based on the location of the order.

Our office is situated in Melbourne.

The below is a guide on how long your order will take, depending on where you live.

  • 1 to 2 business days to Adelaide
  • 1 to 2 business days to Albury
  • Same or next business day to Bendigo
  • 2 to 5 business days to Brisbane
  • 4 to 7 business days to Bundaberg
  • 4 to 7 business days to Cairns
  • 1 to 2 business days to Canberra
  • 1 to 2 business days to Central Coast
  • 2 to 5 business days to Coffs Harbour
  • 3 to 10 business days to Darwin
  • Same or next business day to   Geelong
  • 2 to 5 business days to Gold Coast
  • 3 to 5 business days to Hobart
  • 3 to 5 business days to Launceston
  • 4 to 7 business days to Mackay
  • 4 to 7 business days to Maryborough
  • Same or next business day to Melbourne
  • 1 to 2 business days to Newcastle
  • 2 to 5 business days to Northern Rivers
  • 5 to 10 business days to Perth
  • 2 to 5 business days to Port Macquarie
  • 4 to 7 business days to Rockhampton
  • 4 to 7 business days to Sunshine Coast
  • 1 to 2 business days to Sydney
  • 2 to 5 business days to Toowoomba
  • 4 to 7 business days to Townsville
  • 1 to 2 business days to Wollongong
Where do we ship to?

Our network covers over 90% of Australian residents.

You will be notified if you are in a rural zone when you place your order, and will be given the option to pay a small surcharge to have your detergent reach you.

What is the return and refund policy?

We have a 100% money back guarantee. If you are not happy with your product, contact us and we will arrange a full refund.

How does your refill return program work?

We collect all returned refill packs, sanitise them and fill them up again.

We then post the packs out to customers who are 'tagged' in our back end system as refill return customers.

If you'd like to join - just emails us and let us know. We'll tag your account. Then, all you need to do is send your refill packs back to us at the below address:

The Dirt Company:
Unit 32
2 Chelmsford St
Kensington, 3031
VIC, Australia.

It’s best to send them in a large letter envelope. You’ll be able to fit in excess of 4 packs in each envelope. Just make sure you don't stack the spout corners of each pack. This will ensure you don't exceed AusPost’s letter height restriction of 2 cm (spouts are 1.4cm). Please also take care that the refill packs still have their lids on. This is important as if there’s any detergent on the letters, they run the risk of not making it back or ruining others’ mail - which might set Aus Post hot on our tail. Finally, just remember that we can only reuse the amount of refill packs we receive so although we will do our absolute best to ensure you get reused refill packs, while we are getting started we anticipate a small supply shortage.

Plans and subscriptions

I want to upgrade, downgrade or cancel my subscription.

You are welcome to edit your subscription at any time. Simply log in to your Dirt account via the website and click ‘manage subscriptions’. Make any edits you require and press save. Once saved, this will automatically update any scheduled orders.

I've forgotten my user name / password / both.

Uh oh forgotten your password? It’s easy to reset. You can do so by clicking the Forgot your password? Button here . An email will be sent to your inbox with a link to choose a new password. Please check your spam / junk folders if it doesn’t appear within 10 minutes.

Do I need an account to sign up?

You will need to create an account if you want to sign up to our subscription. We need to save your details to know when, where and how much Dirt detergent we are sending out on a quarterly basis. 


If you do not want to give us your details, it is possible to buy any of our products as one-off purchases, and you can check out as a guest.

Where does my data go?

We will never give your data to third parties.

All of our transactions are processed by a company called Stripe through their secure online payments portal. We don't even have access to the credit card details of our customers, as these are retained and secured only by Stripe.