Cost per load - the only true economic metric in laundry - is often hard to find. 
In Jan 2023, we went to Woolworths and purchased Dynamo, Omo, and EcoStore at full price in their 2L, 1.8L and 1L formats respectively. Here's what we paid: 

Brand  Cost per load   Price Loads 
Dynamo 69c $25.00 36
EcoStore 38c $10.50 28
Omo 65c $26.00 40
Dirt Original  31c $9.95 32

That's an average of 57c per load

If you run an average front loader, with Dirt, your refill costs will run between 28 - 40c per load, depending on the format you purchase. This is low because we don't ship you water, and we don't pass our margins onto the supermarket majors. 

While these competitor costs can be offset by supermarket discounting, we've always thought a more decent thing to do is to set a value driven price, and keep it more or less consistent - allowing you to rest easy and clean all year around. 

While we're on the topic of cost per load, we'd be amiss not to mention perhaps the most mind-boggling statistic of all - the environmental costs.

Have a look at the below plastic cost per load.  Boy do we absolutely knock it out of the park in this department.  

Brand  Plastic per load  Bottle Weight  Loads 
Ecostore 3.2 g 80 g 28
Dynamo  4.5 g 162 g 36
Omo 4.9 g
196 g
Dirt Original 0.76 g 20 g 26

And this is not including the fact that more than 50% of the refill packs we send are on their second life or third life. Cost per load can be measured in more ways than one, but we urge you to please stay vigilant in the laundry - it can be quite sticky business! 
October 04, 2023 — Frankie Layton