We cut the amount of packaging normally used in half by increasing the concentrate and strength of our formula. Our detergent is 8 X concentrated, making it as pure and powerful as can be.
We then swapped plastic for aluminium packaging where possible. Aluminium is completely natural, recyclable and biodegradable. It makes up 8% of the earth's crust.
We also introduced a refill pack system, which reduces plastic packaging further still. There's less plastic in a refill pack, than there is in a pump, about 90% less than a standard bottle on a per wash basis.
We estimate, that of even 0.5% of Australian households switched to Dirt, we'd prevent 50 tonnes of plastic from being manufactured per annum.
Finally, we created a zero waste cycle through our Refill Return program. Via this program, you can send us back the refill packs to be reused. That's effectively zero waste.
How it works, is customers who are part of the program collect up their refill packs, and mail them back to us.
We save all returned refill packs, sanitise them and fill them up again. We then post the packs to customers who are 'tagged' in our back end system as refill return customers.
If you want to join, shoot us an email to let us know, and we'll tag your account, so all you need to do is send your refill packs back to us at the below address: The Dirt Company: 6 McLennan Drive, Kensington VIC 3031 VIC, Australia.
It’s best (and cheapest) to collect a few, then send them back to us in a large letter envelope. You’ll be able to fit in excess of 4 packs in each envelope. Just make sure you don’t stack the spout corners of each pack. This will ensure you don’t exceed AusPost’s letter height restriction of 2 cm (spouts are 1.4cm).
Please also take care that the refill packs still have their lids on. This is important as if there’s any detergent on the letters, they run the risk of not making it back or ruining others’ mail - which might set Aus Post hot on our tail.