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Creating a waste-less system

Our refillable, recycled product and our Refill Return program proves that you can have exactly what you want, and create absolutely no waste in the process.

In the past three years, we have prevented more than 50 tonnes of plastic from ever being manufactured.

It’s an enormous start. But because adding no additional won't fix the current waste crisis, we also allocate 50% of our profits toward projects that tackle removing waste from the earth.

Designed for Impact

There are four principles that allow us to make pure and powerful products and keep more thousands of kilograms of plastic from being manufactured in the process.

Refuse the worst first

We have turned our nose up at everything that is truly unsustainable. From plastic packaging, through to harmful and unnecessary ingredients.

Refuse the worst first

We have turned our nose up at everything that is truly unsustainable. From plastic packaging, through to harmful and unnecessary ingredients.

Refuse the worst first

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We’re refusing plastic where we can.

Every opportunity we have had to refuse things that have a negative impact, we have.

We started with plastic. Plastic, once created, will always exist.

It is never Recycled, 9% of the time it is downcycled to become something else that requires less durability or mixed with virgin (new) plastic for strength. The other 91% of the time it is discarded to break down into microplastics.

We have replaced plastic jugs and containers with beautiful, sleek glass bottles. We’ve adjusted the height and radius of the corners, and added silicone bumper protectors to ensure you can’t easily break your bottle.

Glass is the least reactive material you can use to make packaging. It wont leach like plastic, and it wont degrade at the same pace as Aluminium. It's truly safe for your household for as long as you want to keep it.

If you do decide that you need to recycle it, in Australia it is 4 times more likely processed than any form of plastic. And if, and when it breaks down, it will turn back into sand via selective abrasion.

We have also stripped out unnecessary and harmful ingredients. We use plant based and organic active cleaning ingredients. Our formulas are 99% natural.

Reduce to only the essentials

We’ve stripped back all the unnecessary in our products. Minimising waste through design and maximising performance via formulation.

Reduce to only the essentials

We’ve stripped back all the unnecessary in our products. Minimising waste through design and maximising performance via formulation.

Reduce to only the essentials

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We’re reducing all packaging material.

We only make formulas that are ultra concentrated. This means we have the absolute minimum amount of water possible in a liquid formula (an average liquid detergent will recommend 60ml for a wash, we recommend 17.5ml).  And we provide you with a pump to measure your dose so that you don’t accidentally use more than you need.

This keeps your carbon footprint and your packaging quantity to a minimum. 

We use refill packs, now made from approximately 40% post industrial waste to replenish your laundry detergent stores. Through life-cycle analysis, we have identified this as the lowest impact solution to keeping your clothes clean. 

Our boxes, made from at least 65% recycled materials have been engineered to maximise space efficiency in the post. While this is a constant work in progress, we pride ourselves on our ability to iterate quickly as our bundles change in size and make-up.

Reuse everything possible

Through an initiative we call our Refill, Return program, we take back our refill packs sanitise them, and refill them to be sent back to our customers.

Reuse everything possible

Through an initiative we call our Refill, Return program, we take back our refill packs sanitise them, and refill them to be sent back to our customers.

Reuse everything possible

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We reuse all our packaging.

Through an initiative we call our Refill, Return program, we take back our refill packs (at our own expense), sanitise them, and refill them to be sent back to our customers.

When you purchase with us, you are automatically enrolled in the program. Every third order, we will send you a reply paid envelope that you can fill up with your empties and return by dropping them in a red post box.

Our initiative has seen tens of thousands of packs do more than one delivery to your laundries. In fact, 35% of all packs that leave our warehouse are not brand new.

At present, we know our refills can easily handle four deliveries. Time will tell if they can do more.

Recycle the little that remains

There’s some waste we can’t avoid. But we can avoid sending it to landfill, and we have, meaning we are able to take responsibility for every little bit of waste we create.

Recycle the little that remains

There’s some waste we can’t avoid. But we can avoid sending it to landfill, and we have, meaning we are able to take responsibility for every little bit of waste we create.

Recycle the little that remains

Learn More

We recycle what we can.

At some point the well-travelled refill pack doesn’t pass quality control at the warehouse, over many journeys and loads of laundry it’s lost some of its durability. This pack is retired from being refilled.

We used to send it to TerraCycle, but we didn’t love that because we had no real control over what was happening to it. It took us two years to figure it out, but we’ve finally worked out how to recycle it ourselves.

We melt the packs, spout, lid and all. The melted plastic is then remolded into its new incarnation: a 100% recycled scoop for our machine wash.

Once a pack, and now a useful scoop, it awaits it’s next and final trip to the laundry of one of our wonderful customers, to be used and be useful over and over again.

Quite a different story compared to the single-use jugs you used to lug home from the supermarket, don’t you think?

Our Refill Return Program

The planet shouldn’t pay excess for your clean clothes, and neither should you. That’s why we have a free and easy refill return program that’ll help clean up the planet while you wash.

Refill

When your dispenser bottle is empty fill it up with a reusable refill pack (made from at least 30% post industrial waste)

Return

Save up your empty refill packs. On your third order you’ll receive a free reply paid envelope. Fill it, and pop it in a red post box.

Reuse

We’ll sanitise these and refill them as they become available. You just order again as usual.

Refill

When your dispenser bottle is empty fill it up with a reusable refill pack (made from at least 30% post industrial waste)

Return

Save up your empty refill packs. On your third order you’ll receive a free reply paid envelope. Fill it, and pop it in a red post box.

Reuse

We’ll sanitise these and refill them as they become available. You just order again as usual.

Our Impact Projects

We spend 50% of our profits on different impact projects that help us reduce the amount of plastic waste suffocating our planet. The projects are constantly evolving, because we believe eventually we’ll be able to build a system that does more than eliminate waste while you wash. We’ll reduce it.

Waste is everywhere.

We waste an abundance of plastic packaging, selling products that are diluted with water. They waste space being manufactured overseas and shipped around the world, disregarding the carbon footprint caused by these activities.

We have changed the entire laundry product concept and we don’t plan of letting that be our only impact.

Through our impact initiatives, by 2025 we want to reduce our waste footprint to zero.