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Less plastic makes a big difference

Reducing the amount of plastic in the wash cycle is the reason we created a company at all.

We cut the amount of packaging normally used for laundry detergents in half by increasing the concentrate and strength of our formula. Our organic laundry liquid is 8 X concentrated, making it as pure and powerful as can be.

We then swapped plastic for aluminium packaging where possible. Aluminium is completely natural, recyclable and biodegradable. It makes up 8% of the earth's crust.

We also introduced a detergent refill pack system, which reduces plastic packaging further still. There's less plastic in a refill pack, than there is in a pump, about 90% less than a standard bottle on a per wash basis.

We estimate, that if even 0.5% of Australian households switched to Dirt detergent, we'd prevent 50 tonnes of plastic from being manufactured per annum.

Finally, we created a zero waste cycle through our Refill Return program. Via this program, you can send us back the refill packs to be refilled with our laundry liquid. That's effectively zero waste.

Zero waste, zero problems

We are so proud to introduce our refill return program, enabling a zero waste closed loop cycle.

How it works, is you guys post us back your used refill packs. We collect them at our office, sanitise them and use them again amongst customers who are participating in our refill return program.

If you'd like to be involved, all you need to do is start sending us back our refill packs either in a reply paid envelope provided by us, or your own.

For efficiency purposes, post at least one bulk, or four small refill packs in every envelope.
Make sure the packs are clean and dry with the lids on to prevent leakage in the post.

Address the packs to
The Dirt Company
6 McLennan Drive,
Kensington, 3031.

Write your email address somewhere in or on the package that we will be able to see it.
When the packs come back into the office, we will record you as a member of the refill return program, and opt you in to receiving batch sanitised refill packs that are on their second or third life.

Profits to The Ocean Clean Up

We're so proud of how far we've come with our natural product and sustainable packaging design, but we know it's progress, not perfection. That's why we also donate 50% of our profits to The Ocean Cleanup. They're an amazing organisation working to tackle the plastic problem from a different angle, by developing technology to pull plastics out of the ocean.

Waterway-first ingredients

We've create a laundry product that rivals the best and most powerful out there, but omits many ingredients damaging to waterways, such as phosphates and synthetic dyes and scents. More information on our ingredients can be found here.

Cruelty free

We don’t test on animals, we test on ourselves. Animals are much cuter than us so this seems only fair.