Let’s talk cost per load. One of the biggest persuading factors when choosing to purchase products. 

When developing our booster we were determined to give Australian consumers a waste free, plastic free and amazingly effective booster that didn’t come with an astronomical price tag.

And that’s exactly what we've done. 

And to prove it we have some laundry maths to show you (we’re quite proud of the math, too). 

We went to Coles and purchased a 2kg container of Napisan Gold (in our minds, the current category captain). Here’s how we compare. 

 Product Cost per dose Price Doses Ingredients
Napisan Gold (2kg) $0.42 $28.00 67 330g/kg Sodium Percarbonate
Dirt Booster Refill (2.8kg)  $0.38 $34.95 93 345g/kg Sodium Percarbonate


We’re proud of our transparency we know that there are ways to snag a supermarket deal with supermarket products, but it's not just our competitive price we're proud of. 

  •  Our booster has a higher percarbonate level, this means that it’s brightening abilities are stronger 
  • Our booster is Australian made and proud of it (always fee free to come down to our Brunswick warehouse and check it out) 
  • We’re independently and female owned, need we say more
  • And lastly and most importantly, our booster is the only waste free booster on the Australian market. 

While we’re on the topic of cost per load, we would be remiss to not discuss plastic cost per dose. And there’s no denying that in this category, we are the undisputed king.

 Brand Plastic per dose Weight Doses 
Napisan Gold 1.65g 95g 60

Dirt Booster
Refill Pack

0.54g 50g 93 


All this is not including the fact that we have a refill return program that drastically reduces the amount of plastic and waste produced per product; from not much, to nothing at all. 

What’s not to love?

Ella Grainger