Thanks to our refill system design, we're able to prevent 410kg of plastic being manufactured EACH WEEK. That's the equivalent of the weight of a tiger shark.
Our recipe is simple. By using refill packs, we reduce the plastic packaging (on a weight basis), by between 4 - 4.75g per load, compared to the old supermarket single-use plastic bottle model.
Our goal, is to get that figure up and well over 1000kg by the end of the year. That's heading toward the weight of a great white shark in solid plastic every.single.week.
We've written this goal down in a very groovy OKR format that we learnt from google, so we're pretty sure it'll happen now 💁.
It's not the only thing we are working on though.
- We want to make our refill program, a more seamless part of our concept. You can expect some changes to the way this program functions in a matter of weeks.
- You already know we're working on new products. We want to bring them to you, yesterday. But they're still three months away. Hold tight!
- We're making some improvements to the materials we choose, to ensure you both LOVE our packaging, and are making a minimal impact choice when you purchase Dirt.
These are the things we feel will have the most impact toward our mission; making products that do less harm, a better choice for everyone.
Of course, we're always interested in other ideas you have to help us increase our overall impact - so please do email us; email@example.com if you feel there's something important that we have missed in our 2020 targets.
If not, thanks as always for being part of our so far, wild but very exciting ride.