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A couple of months ago, we solved the mystery of the decade in our blog post “Where the heck do my socks go”.

While it’s fabulous to know where our single socks go, it’s far more helpful to establish a great system for dealing with the runaway sock. With a little help from you guys, a little help from Google-the-wise, and a little personal experimentation, we have gone and done exactly that.

Introducing the Lonely Sock Bag.



We borrowed some waste bound fabric off-cuts from the wonderful team at Kuwaii, and sewed them into little bags. They’re designed to be hung on the back of your bedroom door or put in your sock drawer.

When you unpack your washing, and find a sock going solo, put it in the bag. Every three months, you can make a game of emptying the bag and helping your socks find their match.

The bags will be sent out with the next 100 orders! Because these bags were made with love, and borrowed resources - no two bags will be exactly the same.

If you miss out, fear not! Almost any bag will do the trick, it’s just ours look amazing and come with great jokes.


Smell you later, alligators.



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