We take the saying, 'haste makes waste' to heart here. It’s why we’ve been methodical and thorough in the process of updating our laundry detergent formula. After 18 months of lab testing and 6 months of testing our updated Dirt formula in our home and with a secret squad of customers, it’s safe to say, it’s passed our lab and life testing with flying colours.
It’s the same Dirt you love. Only better, and we’re excited to share it with you.
But don’t take our word for it:
“I have tried it and I MUCH prefer it, the scent is subtle but much nicer!” - Leanne P
“I love the scent and the fact it doesn’t leave a strong scent after my clothes have dried. It also washes really well and leaves my clothes looking clean - sounds weird but some detergents don’t. My son’s high vis work shirts come out very clean and the BO smell is gone. I really like it thanks for letting me sample it.” - Melinda E
“The new scent is a great alternative to the original.” - Juanita B
“I have definitely have noticed the difference, particularly with the smell! My whole laundry room smelt like it ahhhh! It was great. With the stubborn clothes, like my boyfriends tradie wear and gym stuff it has gotten rid of most of that polyester smell, it’s more neutral and cleans really well. I’m really impressed and very happy with it.” - Lucy T
We haven't compromised any of our product values with this change. The formula is still 100% biodegradable, made with entirely plant-based and organic active cleaning ingredients.
When you next stock up on laundry detergent, we're dying to know if you adore it as much as we do.